Worldwide competition, international foreign policy, changing demographics and the global environment emerged as primary concerns by participants in the think tanks on Visioning the Future of Aruba. The general goal of these forums was to identify and describe the forces driving change, competitive methods and core competencies that will impact the Aruban tourism industry in the next ten years. To achieve these objectives, thirty-five leaders of the Aruban tourism industry gathered for a series of think tank forums over a two year period. The results of the forums demonstrated that there is a distinct link between environmental forces and the impact that those forces have on tourism businesses located in Aruba. The tourism industry in Aruba is facing major challenges in a rapidly changing environment. Participants acknowledged the increasing difficulty associated with maintaining a competitive advantage in the tourism industry and asserted that it will be necessary to engage in creative new competitive methods as an investment in the future of Aruba. Specifically, the group agreed four future competitive methods were in need of development: ecologically responsible destination, sustainable development, safety & security, and sustainable growth & competitiveness.