Dominican Republic is a country of sun and beach tourism, and it is important to analyze the motivations of tourists visiting other areas that are outside of these tourist areas. The purpose of this paper is to analyze the food as a factor that can strengthen tourism in this country developing, through a survey that allows us to know the profile, motivations and evaluations of the tourists. The study area corresponds to Dajabón city, located northwest of the country, on the border with Haiti. Among the results, note that the visitors to this geographic area are young and highly educated, but they have a low income. The main motivation is marked by eating and drinking, but also includes other motivations such as relaxation and leisure; and satisfaction with the food and the destination is high.